OTT/CTV Advertising

Reach consumers streaming content on both the big screen in the living room and small screens with household-level precision, unmatched audience targeting, and advanced attribution for online or offline conversions.

See packages

Unmatched Audience Targeting

Erudite’s OTT/CTV solution utilizes GPS data to serve ads to individual households based on first-party address lists, custom curated addressable audiences, or behavioral data. Then, track in-store visits and web-based conversions from targeted users.

Track Foot Traffic or Online Conversions
Attribute online and offline conversions to OTT/CTV campaigns via Erudite’s cross-device matching capabilities. With Erudite, you can optimize to and report on either a browser-based conversion event or a physical store visit.

  • Upload an address list, and Erudite matches each address to a unique area line validated by county tax records. The system then geo-fences the exact boundaries of the property.

  • Curate a custom audience based on 700+ location and demographic factors for targeting at the household level. Build an audience in real time with access to 126million U.S. households.

  • Bring the precision of digital targeting to OTT/CTV devices with the ability to target users based on websites visited, keywords, contexts, and other online behaviors.

Hundreds of Options...

More than 25 million U.S. households view advertising-supported streaming video on demand.

Reach them with access to the leading programmatic and direct inventory sources, featuring the most popular channels and shows on TV including live sports.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Download Erudite's CTV Advertising Packet -->

Traditional VS. Connected

Connected TV (CTV) advertising is a way to meet viewers where they are and build brand awareness as they stream their favorite shows.

Traditional TV

Connected TV

Only reach people at limited times & locations.
Reach people wherever they are.   (Phones, Tablets, Laptops, & TVs)
Limited availability. No guarantee for specific demographics
More precise targeting at a lower cost.   (Ex. Women ages 35-45)
Viewers can skip through commercials by changing the channel
It's harder for viewers to opt-out or change the channel
Only receive performance reports a month into campaign
Ability to measure success with real-time reporting
Cost is based solely on number of viewers for specific program
More cost-effective to reach Premium Networks
Reach all viewers with different demographics and attributes
Reach viewers through pre-determined content categories

Our CTV Packages

Choose a package that fits your target audience the most or create one yourself and choose from hundreds of different streaming channels.

Networks Package

Reach a large and highly engaged audience watching Premium inventory

Learn More

News Package

Reach a large and highly engaged audience of News viewers

Learn More

SPorts Package

Reach a large and highly engaged audience of Sports viewers

Learn More

H&G PAckage

Reach a large and highly engaged audience of Home & Garden activity viewers

Learn More