Reach consumers streaming content on both the big screen in the living room and small screens with household-level precision, unmatched audience targeting, and advanced attribution for online or offline conversions.See packages
Erudite’s OTT/CTV solution utilizes GPS data to serve ads to individual households based on first-party address lists, custom curated addressable audiences, or behavioral data. Then, track in-store visits and web-based conversions from targeted users.
Track Foot Traffic or Online Conversions
Attribute online and offline conversions to OTT/CTV campaigns via Erudite’s cross-device matching capabilities. With Erudite, you can optimize to and report on either a browser-based conversion event or a physical store visit.
Upload an address list, and Erudite matches each address to a unique area line validated by county tax records. The system then geo-fences the exact boundaries of the property.
Curate a custom audience based on 700+ location and demographic factors for targeting at the household level. Build an audience in real time with access to 126million U.S. households.
Bring the precision of digital targeting to OTT/CTV devices with the ability to target users based on websites visited, keywords, contexts, and other online behaviors.
More than 25 million U.S. households view advertising-supported streaming video on demand.
Reach them with access to the leading programmatic and direct inventory sources, featuring the most popular channels and shows on TV including live sports.
Connected TV (CTV) advertising is a way to meet viewers where they are and build brand awareness as they stream their favorite shows.
Choose a package that fits your target audience the most or create one yourself and choose from hundreds of different streaming channels.
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